WHY WE DO WHAT WE DO

Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising.

It's about more than just clicks

That's why we created an

objective media buying platform

designed for the open internet.

One that helps brands grow and thrive by givingthem access to more: more customers engaging withmore of the content they love across more channelsand devices, and more transparency and precision atevery stage.

We’re here to help brands drive growth

And we do that by unleashing the full potential of your data-driven advertising.

Own your reach

Reach your target audiences everywhere, with access to every digital channel and device — including display, video, audio, digital out-of-home, and hundreds of millions of Connected TV households.

OUR MISSION

Own your decisioning

Own your ROI

Own your growth

Run your campaigns on your terms. Tap into a marketplace of hundreds of data, inventory, and industry partners to make sure your ads are running exactly where they should.

Get more value from your media investment. Prove the effectiveness of your advertising with an objective partner and a more transparent media buying platform.

Put your data to work, using insights about your current customers to help uncover new ones. Plus, get access to more than 100,000 pre-vetted premium third-party data segments.

A rising tide lifts all boats

For the digital advertising industry to thrive, it needs to evolve based on trust, transparency, and precision — principles that we always look to advance.

An identity fabric for theopen internet

Designed with the needs of modern marketers inmind, Unified lD 2.0 (UlD2) provides holistic.privacy-centric targeting and measurement fortoday's marketer.

Simplifying the supply chain

With OpenPath, advertisers have access toinventory with fewer obstacles, and publisher!can see what advertisers are willing to pay. Bysupporting an objective,transparent supply pathOpenPath helps maximize value for everyoneinvolved.

Make sure your ads show up in the riaht placesand in front of real audiences, with our fraud anosafety partnerships and products. Plus, get direcaccess to a dedicated Marketplace-quality team.

Best-in-class brand safety

INDUSTRY INITIATIVES

From Marketing 101 to Advanced Programmatic

Whether you want to stay up to date with the latest trends, brush up your programmatic chops, or get up and running on our latest platform features, we’ve got you covered.

Read the latest news, trends, and insightsshaping the future of digital marketing andprogrammatic advertising.

Get cerfied in programmatic with our onlineeducatin platform-desiqned for every level ofexperiece and skill level.

Discover product news, case studies, and bestpractices to help you become a power user onour platform.

EDUCATION AND INSIGHTS

The future of the open internet starts with you

And the next step in your career starts at The Trade Desk. Find out what kind of impact you can make.

CAREERS